Metroland - the Creation of Suburbia


AFTERMATH of the WAR

After surviving the horrors of WW1, many returning soldiers, sailors and airmen were expecting the world to be a better place, where their life could return to some normality in a secure and safe environment and jobs for all.
This expectation was raised by a speech by Lloyd George the day after the armistice where, amongst other promises, he said there would be 'homes fit for heroes'.
'Homes', and not just houses; 'fit', implying built to a standard; and 'heroes', giving a sense of gratitude and deserving.
Dreams almost never meet reality, and what Lloyd George actually said was 'Habitations fit for the heroes who have won the war', which is a lot less punchy and emotive than the phrase everyone remembers, and the word 'habitations' suggests something very basic.
The press could not fit that sentence in a header in a newspaper column and so naturally shortened it to the phrase we now know.
So, what was the result of this promise ?
Were those houses built all over the country immediately after the war ?
It will come as no surprise to historians that the reality fell a long way short of the promise, but for many reasons that even Lloyd George could not control.
The legislation that followed his speech was well meaning, and quite well thought through, but was hampered by two serious problems: the lack of funds; and the extreme shortage in the building industry of skilled manpower and materials.

RECONSTRUCTION

Modern socialists would like to think that Lloyd George, a popular Liberal PM, and his coalition cabinet really did want slums to be demolished and all those 'heroes' living in good housing. but the government had more a pressing problems to solve.
However, the government created a Ministry of Reconstruction in 1917, headed by the very capable Christopher Addison.
The term 'reconstruction' was not in the context of rebuilding fallen property, but the reconstruction of how government was organised.
Its recommendations covered many subjects that included, amongst other targets: a more efficient government administration; women’s roles post WW1; housing; industrial relations; and employment.
The aim of the Ministry was 'charged with overseeing the task of rebuilding the national life on a better and more durable foundation'.
In prticular, the Ministry of Reconstruction introduced a scheme in 1918 to subsidise some of the expected excesses in the costs to build housing.
Apart from each scheme needing government approval first, there were no other restrictions. But this subsidy was too early for most local authorities as they did not have the funds for such schemes or were unable to borrow the necessary money.
The London County Council (LCC) was one of the few authorities who could afford to build houses and allocated £500,000/yr towards it, although they did not build any new houses using this money because further legislation overtook the planning.
The mainly rural counties were never going to be able to afford such grand schemes.
This was recognised by the Ministry and the Housing and Town Planning Act, 1919 was passed that changed the way 'social housing' (Council Housing) could be funded.
There was, however, another means by which homes could be provided for the post-war 'heroes - and this was the 'private sector' - and it is here that, in the south of England, that the Metropolitan Railway stepped in.
It should be remembered, at this juncture, that in the south the 1920s was an affluent decade, and even in the years of the 'Depression', the south, with the development of light industries was able to maintain that affluence to a great extent.
And so there was a ready market for the houses built in what we now term 'suburban London'

'METROLAND'

Planners, architects and builders are not the only ones who create cities.
The suburban landscape of north-west London owes its existence, largely, to the imagination of the Metropolitan Railway’s marketing department.
One hundred years ago, in the summer of 1915, the railway’s publicity people devised the term 'Metroland' to describe the catchment area of villages stretching from Neasden into the Chiltern Hills. 
The railway had bought up huge tracts of farmland along this corridor in the decades before the first world war, and it was ripe for development.
All they needed was a sales pitch.
In 1915, the Metropolitan Railway coined the term 'Metroland' to describe a band of countryside just north-west of London, marketed as a land of idyllic cottages and wild flowers.
The first Metroland booklets were filled with illustrations of idyllic cottages and descriptions of a rural idyll.
A semi-rural Arcadia was offered to Londoners dissatisfied with the crowded conditions in the city. 
The campaign proved a great success, and after the Fist World War white-collar workers who sought space and green fields flocked to the west of the city.
Over the next 20 years, the railway’s development company and its building partners unrolled endless seemingly commuter estates.
And so fields were filled with endless avenues of mock-Tudor 'country' villas: semi-detached dwellings with steep roofs, bay windows and half-timbered gables.
The Metropolitan Railways’s PR department had, quite accidentally, invented English suburbia.

THE LEGACY OF SUBURBIA

Intellectuals, including the pre-war architectural critic Osbert Lancaster, found London’s new suburban districts dreary and sterile.
Back in 1938, Lancaster predicted they would “inevitably become the slums of the future”.
Could his once unlikely prediction actually come true ?
However, it is worth trying to discover why Metroland – in the absence of a master-plan – has survived a century, long after many of inner London’s utopian experiments in place-making – schemes such as the 'Heygate Estate' and 'Robin Hood Gardens' – have been earmarked for demolition.
One explanation is that while housebuilding happened at low density, there was coherence to the layout.
The perception of sprawl isn’t entirely fair, because builders worked well with road networks, with pre-existing village centres of shops and pubs, with a lot of commons and woodlands retained. There’s a reason the suburbs were popular.
There is also the persistent, ongoing popularity of traditional housebuilding in English vernacular styles.
In his classic work 'The Castles on the Ground', architectural historian JM Richards tried to figure out the attraction of the conservative, 'cottage-aping' suburban style, and the appeal it holds for 90 out of 100. It seems these dwellings tap into a strong desire for space and privacy.
And space and privacy retain their allure today.
In addition, suburbia’s ongoing appeal – space, greenery and privacy – remains a telling reminder of what people actually want, rather than what planners think they should want.
It has become fashionable in recent years to wish away London’s housing shortage by talking about the availability of brownfield sites, to imagine an urban renaissance of “sustainable” and “compact” living. But blocks of tiny flats on brownfield sites cannot satisfy everyone, and won’t get anywhere near meeting pent-up demand across the capital.
Perhaps, then, it is time for London’s boundaries to grow again – to embrace development on the stifling green belt, and let a new generation enjoy the dream of living near, yet far, from the city.


Metroland Gallery

The Dream of a Suburban Idyll
open image in a new tab to view full size

In 1915, the Metropolitan Railway coined the term 'Metroland' to describe a band of countryside to the west of London, marketed as a land of idyllic cottages and wild flowers.












Metroland - Introduction

The Dream of a Suburban Idyll

In 1915, the Metropolitan Railway coined the term 'Metroland' to describe a band of countryside just to the west of London, marketed as a land of idyllic cottages and wild flowers.

The origins of the word 'Metroland' derive from the Metropolitan Railway Line, however, the word Metroland has subsequently become associated with the BBC documentary film written and narrated by the then Poet Laureate of the United Kingdom, Sir John Betjeman.
John Betjeman at the time that
Metroland was being developed
It was directed by Edward Mirzoeff, and first broadcast on 26 February 1973.
The film celebrates with an excess of nostalgia, suburban life in the area to the west of London that grew up in the early 20th century around the Metropolitan Railway.
The line itself - commonly known as the Met - was a passenger and goods railway that served London from 1863 to 1933, its main line heading north-west from the capital's financial heart in the City to what were to become the Middlesex suburbs.
Its first line connected the main-line railway termini at Paddington, Euston, and King's Cross to the City.
The first section was built beneath the New Road using the "cut-and-cover" method between Paddington and King's Cross and in tunnel and cuttings beside Farringdon Road from King's Cross to near Smithfield, near the City.
It opened to the public on 10 January 1863 with gas-lit wooden carriages hauled by steam locomotives, the world's first passenger-carrying designated underground railway.
The line was soon extended from both ends, and northwards via a branch from Baker Street.
It reached Hammersmith in 1864, Richmond in 1877 and completed the Inner Circle in 1884, but the most important route was the line north into the Middlesex countryside, where it stimulated the development of new suburbs - suburbs that were subsequently described as  'Metroland'.
Electric traction was introduced in 1905 and by 1907 electric multiple units operated most of the services, though electrification of outlying sections did not occur until decades later.
Unlike other railway companies in the London area, the 'Met' developed land for housing, and after World War I promoted housing estates near the railway using the 'Metro-land' brand.
On 1 July 1933, the Met was amalgamated with the Underground Electric Railways Company of London and the capital's tramway and bus operators to form the London Passenger Transport Board.

With the outbreak of war in 1914, unlike other railway companies, which were required to dispose of surplus land, the Met was in a privileged position with clauses in its acts allowing it to retain such land that it believed was necessary for future railway use.
Initially, the surplus land was managed by the Land Committee, made up of Met directors.
In the 1880s, at the same time as the railway was extending beyond Swiss Cottage and building the workers' estate at Neasden, roads and sewers were built at Willesden Park Estate and the land was sold to builders.
Similar developments followed at Cecil Park, near Pinner and, after the failure of the tower at Wembley, plots were sold at Wembley Park.
In 1912, Selbie, then General Manager, thought that some professionalism was needed and suggested a company be formed to take over from the Surplus Lands Committee to develop estates near the railway.
In 1919 an independent company was created, although all but one of its directors were also directors of the 'Met'.
MRCE developed estates at Kingsbury Garden Village near Neasden, Wembley Park, Cecil Park and Grange Estate at Pinner, and the Cedars Estate at Rickmansworth, and created places such as Harrow Garden Village.
The term Metro-land was coined by the 'Met's' marketing department in 1915 when the 'Guide to the Extension Line' became the 'Metro-land Guide', priced at 1d.
This promoted the land served by the 'Met' for the walker, visitor and later the house-hunter.
 Published annually until 1932, the last full year of independence, the guide extolled the benefits of "The good air of the Chilterns", using language such as "Each lover of Metroland may well have his own favourite wood beech and coppice — all tremulous green loveliness in Spring and russet and gold in October".
The dream promoted was of a modern home in beautiful countryside with a fast railway service to central London.
In 1924 and 1925, the British Empire Exhibition was held on the Wembley Park Estate and the adjacent Wembley Park station was rebuilt with a new island platform with a covered bridge linking to the exhibition.
The 'Met' exhibited an electric multiple unit car in 1924, which returned the following year with electric locomotive No. 15, subsequently to be named "Wembley 1924".
A national sports arena, Wembley Stadium was built with a capacity of 125,000 spectators it was first used for the FA Cup Final on 28 April 1923 where the match was preceded by chaotic scenes as crowds in excess of capacity surged into the stadium.
In the 1926 Metro-land edition, the 'Met' boasted that that had carried 152,000 passengers to Wembley Park on that day.
In 1925, a branch opened from Rickmansworth to Watford.
Although there had been a railway station in Watford since 1837, in 1895 the Watford Tradesmen's Association had approached the 'Met' with a proposal for a line to Watford via Stanmore.